Customer Metrics:
Brand equity & Corporate reputation

BRAND EQUITY

Image value that a company can build over time and rests on the attitudes and behaviours of consumers, distribution channels and influencers across the purchase process.

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CORPORATE REPUTATION

The organisation’s market estimation that is held by a wide range of stakeholders, including but not limited to its customers.
A company’s reputation rests on a variety of factors including its vision and leadership, financial performance, innovativeness, as well as its workplace management and its commitment to ethical and environmental responsibility.

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