Our innovation processes

Brand Stretching


GOAL: to single out a brand’s territories, category, sub-segments: the “conditions sine qua non”

HOW: Group discussions: «WHY YES/WHY NOT»

New Idea Generation


GOAL: identify needs, how to satisfy them, how and for whom

HOW: Idea generation & elevation sharing room – online



GOAL: quantify the potential of the hypotheses and targets attracted

HOW: Insight / Idea / Concept / Screening / Recipe / Validation

Ottimizzazione e Validazione


GOAL: Check positioning and product. Packaging setups, pricing, identification of optimal range, verification of attractiveness on shelf

HOW: Concept product, Eye tracking pack test, Turf analysis, Price evaluation, Virtual/real attractivity test